Nike Air Max
Air Max is a revolutionary footwear cushioning technology created by sports athletics brand Nike. The idea of encapsulating Air into a midsole was first thought up by Marion Frank Rudy, an aerospace engineer. He presented his idea to Nike founder Phil Knight in 1977, who was very intrigued by the idea after testing a prototype running shoe. Air cushioning was used in Nike running footwear as far back as 1978 with the Air Tailwind running shoe. However, the Air was not visible as it was embedded into the sole.
Air Max didn’t come into the picture until 1987. Footwear designer Tinker Hatfield introduced the idea of making the Air cushioning visible to the eye, doing so on the Air Max 1 running shoe. At the time, running footwear was extremely plain, so he chose to do something completely different to align with the changing times of pop culture. Since then, a long history of running shoes have released, many named after the year they were released. These shoes are considered extremely important to sneaker culture as many collectors searched far and wide for limited editions and collaborations with Parra, Sean Wotherspoon, and atmos.
Since its inception, the visible Air revolution has expanded beyond running models – including sports like basketball. Many sneakers with a visible Nike Air bubble can be considered “Air Max,” but modified versions of the technology from over the years have launched with different names. The most popular retro sneakers under the line are the AM 1, the Air Max 90, and Air Max 95. Most of Nike Running’s marquee performance shoes no longer rely on the revolutionary technology, opting for a combination of responsive foams, full-length Air units, and Zoom Air bubbles. In 2024, two new models entered the family with the Nike Air Max Plus Drift and Nike Air Max Dn, the latter silhouette receiving a massive spotlight in the first half of the year as it made its official debut.
Nike’s modern offerings are more lifestyle-focused than before, leaving original designs from the game-changing family to enjoy proper retros, limited editions, and special collaborations.
Nike Air Max
The Nike Air Max 90 Suits Up Entirely In Ash Green Velvet
Just like the Dunk Low Disrupt did prior, the Air Max 90 is dressing up in blue velvet. But even despite its lack of silver...
The Nike Air Max 2021 Is Now Available With “Gypsy Rose” Swooshes
Despite being one of the current year’s “signature” sneakers, the Nike Air Max 2021 has yet to garner the attention from savvy consumers that some...
Pink Camouflage Appears On This Upcoming Women’s Nike Air Max 95
Sergio Lozano’s Nike Air Max 95 design continues to stand the test of time as it is one of the most globally coveted sneakers more...
The Nike Air Max 97 Gets Covered In “Smoke Grey” And Silver
Months away from entering its 25th anniversary, the Nike Air Max 97 has emerged in handfuls of original and modern styles. A newly-surfaced “Smoke Grey/Medium...
The Nike Air Max 95 Appears In A Women’s-Exclusive “Triple White” Look
As it heads into its 27th anniversary, the Nike Air Max 95 has emerged as part of the brand’s partly-recycled Next Nature collection. Its entry,...
The Women’s Nike Air Max 90 Terrascape “Light Bone” Is Expected On October 28th
Catapulting off the founding principles of 2020’s Space Hippie footwear, Nike is now applying the sustainability-focused procedures onto its flagship Sportswear footwear. But instead of...
Easter Pastels Appear On The Women’s Nike Air Max Furyosa
Though only a little over a week into October, Nike is already gearing up for Spring, dressing the women’s Air Max Furyosa in a vibrant...