Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS GEL-Lyte V Pairs Tan Leather Heels With Green Suede
ASICS is calling upon the attractive color combination of green and tan to dress up its GEL-Lyte V silhouette. The Japanese brand utilizes the sneaker’s...
Two New Colorways Of The ASICS Gel-Mai Knit Releasing Friday
Both renditions of the ASICS Gel-Mai Knit will be receiving new looks that drop this week. The ASICS Gel-Mai Knit will don a new black...
ASICS Presents The GEL-Lyte V Knit
ASICS began its foray into the Knit sneaker world with the introduction of the flexible tooling onto the GEL-Kayano Trainer. Now, the retro running brand...
ASICS’ “Grey Cream” Pack Offers Up Two GEL-Lyte Classics
ASICS is getting an early start to its 2018 spring/summer collection as it is ready to roll out two attractive colorways of the popular GEL-Lyte...
The ASICS GEL-Lyte MT Gets A Tonal Rose Taupe Upper
ASICS is rolling out a new colorway of the GEL-Lyte MT that features a single color across the entire shoe – Rose Taupe. From upper...
ASICS Pairs Grey And Cream Suede For The GEL-Lyte V
The ASICS Gel-Lyte V is getting dressed up in a soft grey and cream color scheme with the addition of premium suede to the upper....
Ronnie Fieg Returns To The ASICS GEL-Lyte III With Winter-Ready Collaboration
Ronnie Fieg has a storied history with the ASICS GEL-Lyte III and took to social media today to reveal that he will once again be...
Japanese Beer Asahi Celebrates 30th Anniversary With ASICS GEL-Lyte III Collaboration
ASICS is collaborating with top Japanese beer company Asahi to celebrate the beer brand’s 30th anniversary with a series of GEL-Lyte III’s. The collaboration will...
WOEI and ASICS Tiger Team Up With Another GEL-Lyte III Collaboration
ASICS Tiger and WOEI are teaming up yet again to release a new GEL-Lyte III with premium materials and the kind of eclectic color palette...