Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GEL Fujitrabuco 7 Gets The Gore-Tex Upgrade For Winter
Owing thanks to Chemist Creations for arguably thrusting it into the spotlight, the ASICS GEL-Fujitrabuco 7 is slowly becoming one of the most popular silhouettes...
ASICS Reveals “Japan Collection” Built With Fine Leathers
Frequently drawing from their roots, ASICS and their large repertoire of performance staples are finally aiming for a quality more luxurious, upgrading some of their...
ASICS Pairs Clean Autumnal Tones Onto The GEL-Venture 6
One part of the debuting Kiko Kostadinov collaborative and hybridized Burz 1, the GEL-Venture 6 arrives in close proximity to the tonal make-ups of the...
The ASICS GEL-Lyte V Appears In A Leather “Multi-Color” Style
Although ASICS seems to be focusing most of their lifestyle energy around the GEL-Kayano line as of late, they haven’t forgotten about the GEL-Lyte series...
The ASICS GEL-Lyte III Resurfaces In New Black And Turquoise Colorway
At the peak of the runner craze lied the coveted ASICS GEL-Lyte III, checking all the right boxes for fanatics of the label and newfound...
Givenchy Reveals Footwear Collaboration With Onitsuka Tiger
In yet another calculated move by ASICS, the Japanese-originated imprint delves further into the world of fashion as its heritage Onitsuka Tiger division teams up...
Sneaker Freaker Presents The ASICS GEL-Lyte III “Neurotoxic”
Following up May’s GEL-Lyte III “Tiger Snake,” ASICS and Sneaker Freaker have joined forces for another collaborative iteration of the ever-popular heritage running silhouette dubbed...
Kiko Kostadinov Continues His Asics Collaborations With the GEL Sokat Infinity
Playing on the Tiger brand’s deeply rooted heritage and confounding cushioning technology, creative eclectic and burgeoning Bulgarian designer Kiko Kostadinov is ushering in the third...
The ASICS GEL-Kayano 5 OG Returns In Two New Color Combos
The GEL-Kayano 5 OG is a retro model at its core, though ASICS has had more modern plans with its overall design, reframing it in...