Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS Goes To A “Formal Garden” On The GEL-NYC
With 2025 on the horizon, we can’t help but reflect on which models helped define the sneaker industry landscape over the past twelve months. ASICS...
HIDDEN.NY Teases A New ASICS Collab Via Their Holiday Store
HIDDEN.NY has been on a roll this year. Though the streetwear brand had carved out a sizeable lane in the apparel realm, they’ve begun to...
Comme des Garçons Gets Colorful On The ASICS GEL-Nunobiki
Comme des Garçons has a reputation for going all-black or all-white with their sneaker collaborations, but they’re also privy to break their own mold with...
ASICS Brings “Lemon Spark” Accents To The GEL-Kayano 14
Just like the tech runner wave as a whole, the ASICS GEL-Kayano 14 isn’t cooling its jets any time soon. This “Lemon Spark” colorway is...
The ASICS GEL-Kayano 14 Continues Its Run Of Dominance In “Oyster”
The ASICS GEL-Kayano 14 is the perfect embodiment of what modern consumers look for in a sneaker, helming the tech runner wave due to its...
Gallery Dept. And ASICS Are Teaming Back Up With A Brand New Model
After making waves with three collab pairs in 2023, ASICS and Gallery Dept. are back at it again. As we near the end of 2024,...
ASICS Remembers Late Formula 1 Driver Ayrton Senna With Car-Inspired GEL-Kayano 14s
It’s been 30 years since Brazilian Formula 1 driver Ayrton Senna passed away at the San Marino Grand Prix; a tragedy that would quickly spawn...
UNAFFECTED Gives The ASICS GEL-Kayano 20 A Gorpcore Makeover
South Korean brand UNAFFECTED is circling back with another ASICS collaboration, once again taking on the iconic GEL-Kayano running line. Following a compelling trio of...
A.P.C. Brings Parisian Luxury To The ASICS GEL-Kayano 14
Following collaborations with atmos and Concepts, ASICS is meeting with France’s A.P.C. for a GEL-Kayano 14 collaboration. While neither party has unveiled official information, an...