Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Ronnie Fieg x Asics Gel Saga II ‘Mazarine Blue’ – New Photos
There are a few things we’ve come to expect from the Ronnie Fieg collabos with Asics. Among those are: top-notch suede, release day madness, and...
Ronnie Fieg x Asics Gel Saga II ‘Mazarine Blue’ – Release Date
Ronnie Fieg has never worked for or with Nike, but there’s a clear Swoosh inspiration in this latest release. Not only did Ronnie Fieg serve...
Asics Gel Saga – January 2012
Is Asics the reigning king of sneaker collaborations? In terms of sheer volume, no one can match Nike’s network of guest stars, but when it...
Patta x Asics Gel Saga II – Another Look
You know your readership is truly global when minutes after offering a possible explanation for the X insignias all over the Patta x Asics Gel Saga...
Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’ – Release Reminder
How can you top a grand opening celebration that saw the release of two super-limited classic suede runners? How about tossing in a third from...
Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’ – Release Date
Not only do Ronnie Fieg‘s monochromatic suede designs sell out instantly upon release, but he’s been able to open two retail establishments within three months...
Ronnie Fieg x Asics ‘Leatherbacks’ TRON Teaser
It’s been a minute since we’ve had another look at the Ronnie Fieg x Asics Gel Lyte III ‘Leatherbacks’, a collaboration that seemingly got jumped...
Hanon x Asics Gel Lyte III – Release Date
When Sneaker News showed you the first images of this new collaboration back in July, word was that we could expect them at retail during...
atmos x Asics Gel Lyte III – Available
Tokyo-based sneaker specialists atmos are known for regularly authoring sneaker collaborations, but Sneaker News tends to preview these along with release information because they tend...