Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Asics Women’s Gel Saga “Leopard” – Release Date
Remember that Asics Women’s Gel Saga “Leopard” from the top of summer? The pair was hard to miss thanks to an all over leopard print...
Asics Gel Lyte III “Raspberry” – Available
The Asics Gel Lyte III has been a shoe to look out for for quite some time, between the seemingly limitless amount of collaborative efforts...
Asics Womens Gel Saga “Leopard”
A healthy Summer means a diet infused with a number of Asics runners and while we’ve been getting plenty of their Gel Lyte series, you...
Asics Gel Lyte III – Olive – White – Pink
The Asics Gel Lyte III is a beautiful shoe. From its classic lines including the distinctive split tongue, to all the amazing colorways over the...
Asics Gel Lyte III – Brown – White – Pink
For the ladies who liked the patterned style on the ‘Future Camo’ and ‘Aztec’ Asics Gel Lyte IIIs but needed a smaller size, this new...
Asics Gel “Lovers & Haters Pack” – Available
Available now is the Asics “Lovers and Haters” pack. The more red leaning Asics Gel Saga from the group is the “Lovers” where the Gel...