Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The adidas Samba Consortium By END. Visits The Past Through Bespoke Details
END. Clothing is no stranger to collaborations, but its latest adidas Samba “Past” has the title of “Winner of the inaugural adidas Consortium Cup.” Back...
The Grinch And adidas Are Back To Steal Christmas 2023
The Grinch might’ve stolen and returned Christmas, but it’s keeping the adidas Forum Low in his possession for at least another holiday season. Last December,...
The Simpsons x adidas Collection Is Available Now
UPDATE November 8th, 2023: The adidas Forum “Living Room” and NMD G1 “Homer” are available now via the shopping links below. — Matt Groening’s “The...
Official Images Of The adidas Yeezy Foam Runner “Clay Red”
The Three Stripes isn’t losing much time with its adidas Yeezy liquidation. Rumors that the German brand was teaming up with Ye to sell remaining...
M&M’s Sweet adidas Forum ’84 Low Collection Releases May 10th
While it’s no secret that adidas prepped a handful of collaborations ahead of 2021 to celebrate its Forum Low silhouette, the brand has just teased...
You Can Now Customize Your adidas UltraBOOST With LEGO Blocks
Following a highly-lauded collaboration from September, LEGO and adidas announced a long-term partnership in late October. Since then, both institutions have produced a handful of...
Na-Kel Smith And Jordan Daniels Unveil Pharrell’s adidas PW “Triple Black” Collection
Time and time again, Pharrell Williams have proven that he’s never not working. The latest look into his mind arrives in the form of a...
Beyoncé’s IVY PARK x adidas “ICY PARK” Collection Drops This Weekend
Beyoncé’s IVY PARK imprint hasn’t been quiet since entering a long-term partnership with adidas back in January 2020, but its last drop didn’t make the...
LEGO And adidas Build Up A Six-Piece Set Of ZX 8000 Colorways
Back in October 2020, adidas announced a long-term partnership with LEGO. While specifics about the union weren’t disclosed, product and lifestyle-oriented initiatives rooted in creativity...