Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
To Honor Premiere Of “The Book Of Boba Fett,” Disney And Lucasfilm Have An adidas NMD R1 And Ozelia On The Way
While the full scope of the “Star Wars” franchise’s trajectory has yet to pan out, it’s inclusion within the world of Disney+ has proven highly-successful...
Kith’s Aspen 2021 Collection Includes An adidas Terrex Skychaser LT GORE-TEX Boot
Over the years, Ronnie Fieg and his Kith imprint have collaborated with handfuls of partners across different segments of culture, sport and fashion. What’s helped...
The Xbox Series X Manifests Itself Onto The adidas Forum Tech BOOST
Ahead of Xbox’s official 20th anniversary, Microsoft announced its partnership with adidas, which includes commemorative styles of the adidas Forum. The latest proposition draws inspiration...
Sean Wotherspoon Adds Fall-Ready Grey And Orange To His adidas Superturf Adventure
Having debuted his work on the silhouette with the help of Disney, Sean Wotherspoon has more plans for the adidas Superturf Adventure. Built atop adiPRENE+...
Overkill’s adidas EQT CSG 91 Releases October 16th
As part of the adidas EQT line’s 30th anniversary, the Three Stripes tapped a panel of collaborators for its “Life Needs Equipment” collection. Among them,...
Jeremy Scott’s Dipped adidas Forum, adilette And More Release On October 2nd
Jeremy Scott and adidas‘ renewed partnership sent rumblings across the fashion world as it reminded old and new consumers alike of how progressive the relationship...
Livestock’s adidas Consortium EQT Running Support 93 Is Available Now
Unveiled as part of adidas EQT‘s 30th anniversary collection, Canada’s Livestock has recently released its Running Support 93 collaboration. Left to predominantly indulge in the...
Ninja And adidas Reprise “In Time” Collection With Three ZX 2K 2.0 Drops
Tyler “Ninja” Blevins and his adidas family have been relatively quiet on the footwear side of things over the last year. Recently, however, both parties...
adidas Launches “Life Needs Equipment” Microsite To Preview Upcoming Shop Collaborations
Today, adidas is often associated with high-profile partners the likes of Kanye West and his YEEZY imprint, but it’s been revolutionizing sportswear on its own...