Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Run-DMC x adidas Originals Superstar 80s – ‘Meet DMC’ Events
Dookie ropes, sleve-rolled blazers, leg warmers and shoulder pads are the kinds of fashion cues more commonly seen in costume or ironic form these days...
Pusha T x adidas Originals Autograph Signing
New Yorkers have dealt with a bunch of nasty, wet weather in recent weeks, so much so that a guy who grew up in a...
KIXPO 2011 – Event Recap
Dallas Cowboys Stadium is typically quiet during the offseason, but it was buzzing with excitement this past Saturday as KIXPO 2011 held its annual footwear...
Solemart Paris 2011 – Event Recap
The pre-eminent sneaker-centric events on the other side of the globe went down on Sunday, July 3rd, as countless sneaker-heads filled the La Cartonnerie venue...