Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter’s Battle Royale-Inspired adidas Consortium Cup Rivalry Is Coming Soon
Long known for their movie-minded attitude towards sneaker collabs, Extra Butter is linking up with adidas to bring turn-of-the-century Japanese cinema to the adidas Consortium...
Edison Chen’s Ripple-Soled Clot Superstar Is Dropping On February 23rd
Edison Chen’s Clot label famously ended its long-time partnership with Nike in 2023, opening new doors to a brand new plane of opportunity with adidas...
Skate And Surf Brand “Always Do What You Should Do” Takes On The adidas Superstar
London brand “Always Do What You Should Do” is set to debut its first ever footwear collaboration, joining forces with adidas to present a playful...
A Bathing Ape’s Next adidas Stan Smith Is Covered In The Iconic ABC Camo
The adidas Stan Smith and A Bathing Ape have proven to be a formidable partnership in sneakers, delivering streetwear heritage via a simple package that...