Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Beyonce’s IVY PARK Introduces The adidas Super Super Sleek On August 20th
Since its debut in 2016 and post-hiatus, Beyonce’s IVY PARK line has been approaching sports apparel and footwear through a unique lens gives familiar pieces...
Marimekko’s Debut adidas Collection Blends The Art Of Print-Making With Performance
For decades, adidas has been at the forefront of the marriage between performance sportswear and fashion. Finnish design house, Marimekko, is the latest institution to...
Yara Shahidi’s adidas Originals Capsule Includes A Superstar
Yara Shahidi has gone from showing enthusiasm over Beyoncé’s IVY PARK x adidas first collection to launching her own collaborative capsule with the Three Stripes...
Stella McCartney’s adidas AlphaEdge 4D Features A Transparent Crocheted Upper
Although adidas has been pumping a notable amount of energy into its Forum Mid silhouette, the brand hasn’t lost focus of its 3D-printed-cushioned propositions. For...
Beyoncé’s IVY PARK x adidas “ICY PARK” Collection Drops This Weekend
Beyoncé’s IVY PARK imprint hasn’t been quiet since entering a long-term partnership with adidas back in January 2020, but its last drop didn’t make the...
Beyoncé’s IVY PARK And adidas To Drop A White/Gum UltraBOOST OG Soon
Beyoncé’s IVY PARK imprint has yet to produce adidas collaborations on the scale of Pharrell’s Human Race, but it’s gradually amassed a healthy roster. For...