Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Porter And adidas To Release Simplistic Take On The Campus
adidas Originals and Japan-based label Porter are joining forces for the first time since last year’s collaborative NMD Chukka for a clean take on a classic...
Kanye’s Twitter Rampage, AJ1 “Best Hand In The Game”, And More Of This Week’s Top Stories
Celebrities and collaborations were the name of the game this week in sneakers, as Kanye West premiered a ton of new Yeezys, from 350’s to...
atmos Adds Reflective EQT Detailing To Their adidas Collaboration
In honor of atmos Shibuya’s upcoming adidas-exclusive floor, the Tokyo-based retailer has teamed up with the brand for a special edition EQT model. Slated to...
Kanye West Previews A New adidas Yeezy Boost Wave Runner Model
Kanye West’s torrential deluge of footwear-related tweets continues, as after yesterday’s look at a cornucopia of never-before-seen 350 Boosts, basketball shoes and Yeezy 500s, we...
adidas Skateboarding Reveals Krooked Collection With Mark Gonzales
adidas Skateboarding and Krooked Skateboards, the brainchild of legendary skateboarder and long-time Supreme affiliate Mark Gonzales are teaming up for the second time to release...
Up Close With The Pharrell x adidas NMD Afro Hu
After their extensive Hu Holi “Powder Dye” collection inspired by the colors of India’s Holi festival and the recent announcement that their collaborative Crazy BYW...
Where To Buy: UNDEFEATED x adidas adiZero Adios Boost
Arguably the most unique shoe in the UNDEFEATED x adidas collaborative capsule, the adiZero Adios Boost offers a look that’s both fast and stylish and...
Alexander Wang And adidas Originals To Debut A Bball Soccer Shoe
Alexander Wang and adidas Originals are joining forces for their third season of collaborative shoes and apparel, and the collection features a brand new silhouette...
adidas Unveils Latest Installment To The Ultra BOOST Parley Line
adidas and Parley For The Oceans’ longstanding partnership continues with a brand new two-piece collection with one Ultra BOOST option for men and an Ultra...