Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Pharrell Introduces New Text Style With adidas NMD Hu “Look Within”
Pharrell’s adidas NMD Hu colorways continues its prosperous growth as a new colorway surfaces with a poignant change on the upper. Typically arriving with inspirational...
Pharrell’s “Now Is Her Time” Collection With adidas Originals Releases Tomorrow
The endlessly polymathic Pharrell Williams is one of adidas Originals‘ busiest collaborative partners, and now the creative co-conspirators are now set to present their next...
The Pharrell x adidas NMD Hu TR “Infinite Species” Releases On September 13th
The relationship between Pharrell and adidas Originals has grown to become one of the most diverse and extensive celebrity/brand partnerships in the world of footwear,...
Pharrell’s adidas NMD Hu Trail “Know/Soul” Is Flooded In Neon
Pharrell‘s fondness for color is quite apparent among his many adidas collaborations with the latest atop the NMD Hu Trail — dubbed fittingly as the...
Pharrell Continues adidas NMD Hu Trail Saga With A Pink “Sun/Calm”
Pharrell and adidas Originals have presented a veritable cornucopia of co-created silhouettes since they officially became partners in 2014, and now the dynamic duo have...
BBC And adidas Originals To Release Two NMD Hu Colors This Friday
Often flaunting its overt typography hits atop bright and bold colorways, the newest adidas NMD Hu taps the creative masterwork of BBC once again, fusing...
BBC And adidas Have A Flannel NMD Hu Coming
Pharrell Williams’ collaborative line of adidas footwear continues to grow with fervor, as the N*E*R*D frontman and the Three Stripes regularly release inspirational message-equipped designs...