Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
ICECREAM Brings Its “Running Dog” To The Next adidas NMD Hu
Pharrell Williams and adidas have been delivering compelling footwear together since 2014. Since then, their partnership has blossomed to include new silhouettes and projects that’ve...
Where To Buy The N.E.R.D. x adidas NMD Hu “20th Anniversary”
While not the most commercially successful trio in music, N.E.R.D. has been credited by the likes of Tyler, the Creator as a huge inspiration. To...
N.E.R.D. Celebrates 20th Anniversary Of Debut Album With The adidas NMD Hu
Well-regarded as one of the most prolific hip-hop groups to date, N.E.R.D. — made up of Pharrell Williams, Chad Hugo, and Shay Haley — have...
Pharrell’s Orange adidas NMD Hu Releases On June 12th
Pharrell Williams hasn’t yet disclosed when his Humanrace Sichona silhouette will debut, but he and his Three Stripes family have prepped an orange adidas NMD...
Pharrell’s Pink adidas NMD Hu Releases On March 27th
Pharrell Williams hasn’t been afraid to explore color combinations throughout his seven years in collaboration with adidas. However, his most recent endeavors with the German...
Na-Kel Smith And Jordan Daniels Unveil Pharrell’s adidas PW “Triple Black” Collection
Time and time again, Pharrell Williams have proven that he’s never not working. The latest look into his mind arrives in the form of a...
Pharrell’s Next All-Black adidas Hu Collection Includes An NMD And Hikers
Pharrell Williams is never not working. He’s proven it time and time again throughout the past three decades, most recently via his Humanrace line of...
Pharrell And adidas Ring In The New Year With The NMD Hu “Cream”
Yesterday morning, Pusha T was seeded something very special from Pharrell and adidas. However, what was unique about the package wasn’t the pair in question...