Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
ICECREAM Brings Its “Running Dog” To The Next adidas NMD Hu
Pharrell Williams and adidas have been delivering compelling footwear together since 2014. Since then, their partnership has blossomed to include new silhouettes and projects that’ve...
In Loving Memory Of Kenny McCormick, South Park And adidas Team Up On An NMD R1
Since launching one of the best April 20th-related (4/20) sneakers of all-time earlier in the year, South Park and adidas have been immortalizing the citizens...
Billionaire Boys Club’s Moon Man Appears On This adidas NMD Hu
The sneaker landscape looked different five years ago, with Pharrell Williams’ adidas NMD Hu model taking over “grail” lists and easily fetching triple its retail...