Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Travis Scott x Air Jordan 1 Low OG Returns Holiday 2024 In “Pale Vanilla”

Looks like Travis Scott has more Air Jordan 1 Lows on the way, adding a “Pale Vanilla” pair to a queue that already includes “Black...

By Sneaker News January 31, 2024
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First Look: A Ma Maniere x Air Jordan 4 “Phantom”(2024)

All eyes are on the city of Paris with the fashion and sneaker world at large convening in France for Fashion Week. First looks at...

By Sneaker News January 18, 2024
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Detailed Look: Soul Goods x Jordan Air Ship

A first detailed look at the SoulGoods x Jordan Air Ship has been revealed via @conkeror21. The design hinges on a two-tone look, with grey...

By Sneaker News January 5, 2024
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