Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Aleali May And Jordan Brand To Drop Full Apparel Collection Alongside Air Jordan 1 Zoom CMFT Collaboration
Stylist extraordinaire Aleali May is exhibiting her sense of fashion with her upcoming Jordan Brand collection. Alongside her collaborative Air Jordan 1 Zoom CMFT, May...
Travis Scott And Hiroshi Fujiwara’s Fragment Air Jordan 1 Revealed
Travis Scott has teased a number of yet-to-release collaborations in the past few months. Among them, one Air Jordan 1 stands out far above the...
Union Confirms Jordan And Nike Collaborations For 30th Anniversary
Today, Union sits at the very same spot it did in ’91, the boutique now celebrating a momentous 30th Anniversary. And to appropriately commemorate such...
Travis Scott Helps Celebrate The Air Jordan 6’s 30th Anniversary With “British Khaki” Colorway
Travis Scott‘s name alone demands an audience. With every collaboration — no matter how random or odd — the fans line up in droves, filling...