Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Union x Air Jordan 1 Rumored For August 2023 Release
Over the course of the last few years, Union LA has delivered several compelling collaborative works with Jordan Brand. Very few, however, have been able...
Up Close With The Unreleased fragment design x Air Jordan 3 Sample
Many have strong opinions of the fragment design x Air Jordan 3 that released back in 2020, with criticisms often lambasting the release for its...
The Travis Scott x Air Jordan 1 Low OG “Olive” Releases On April 26th
This article was originally published on March 21st and has been updated on April 24th. The Travis Scott x Air Jordan 1 Low OG “Olive”...
Nike SB x Air Jordan 4 “Pine Green”: Exclusive Access Second Chance On May 25th
This article was published on March 7, 2023 and updated on May 23, 2023 Nike SNKRS Exclusive Access Second Chance release is scheduled for May...
This Is What Mark Wahlberg’s Air Jordan 5 “Transformers” Could’ve Looked Like
To celebrate Transformers: The Last Knight, Jordan Brand gifted Mark Wahlberg an exclusive style of the Air Jordan 5 in 2017. While rare in its...
The A Ma Maniére x Air Jordan 12 Releases Tomorrow
Since February 2021, A Ma Maniére has presided as one of the more exclusive Jordan Brand collaborators, constructing premium tooled aesthetics across MJ’s first four...