Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Supreme’s Collaboration With Jordan Brand Will Be One Of The Most Hyped Releases Of 2015
Supreme and Jordan Brand both occupy the top spots in their respective fields. The streetwear giant sells out of its most hyped and coveted apparel...
Drake Unveils The OVO x Air Jordan 8 “6IX YEARS”
After demolishing Meek Mill in a internet-based war of words, Drake has remained relatively quiet since the hype died down. Tonight, he charged up his...
Jordan Brand Is Collaborating With Rising Star Artist Hebru Brantley
Hebru Brantley made mainstream headlines when hip-hop mogul Jay-Z dropped $20,000 on one of his paintings at Art Basel. The South Side native has a...
The Complete Supreme x Air Jordan 5 Set
Here it is in all its hypebeast glory, the complete trio of the Supreme x Air Jordan 5 collaboration. So which is it going to...
Take A Peek At Drake’s Air Jordan 8 “OVO”
Drake‘s big week only got bigger when he debuted the OVO x Air Jordan 8 on-feet. While a passerby was a little bit too giddy...
Supreme x Air Jordan 5 “Metallic”
The trio’s now complete. After getting respectable looks at the Desert Camo and Bred Supreme x Air Jordan 5 pairs, the latest White Metallic iteration...
Drake’s Big Week Continues With The Debut Of The Air Jordan 8 “OVO”
What a winning week it’s been for Drake, the Toronto-based rapper who put Meek Mill to shame with a strategic barrage of diss tracks, Instagram...