Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Hiroshi Fujiwara Attends NBA Japan Game Wearing Unreleased Travis Scott x Fragment Design Jordans
Travis Scott and the Air Jordan 1 may be a closed book for now, but does that rule out any cooperative projects with Hiroshi Fujiwara?...
First Look At Rui Hachimura’s Air Jordan 1 Low OG “Cranes” PE
To close out the month of September, Jordan Brand and Rui Hachimura are releasing the Air Jordan 36 “Cranes” PE exclusively in the APLA region....
Official Images Of The Jayson Tatum x Jordan Nu Retro 1
Two big Jordan Brand reports surfaced earlier in the year: one, the Jordan Nu Retro 1 Low was revealed to be returning for its 20th...
Travis Scott And Jordan Brand Will Move On From The Air Jordan 1
Travis Scott‘s relationship with Nike dates as far back as 2017. And in the five years since they began working together, the two have delivered...
WMNS Exclusive Travis Scott x Air Jordan 1 Low OG “Olive” Expected To Release Spring 2023
It’s clear that Travis Scott and Jordan Brand are going all in on the Air Jordan 1 Low OG, as multiple collaborative colorways have surfaced...
Trophy Room’s Air Jordan 7 Collaboration Remembers The 1992 Barcelona Olympics
Despite the alleged “back-door “controversy surrounding their Air Jordan 1 collaborative release, it’s clear that the shop run by Jordan’s son will not get the...
J Balvin’s Air Jordan 2 Collaboration Kicks Off Hispanic Heritage Month, Champions Mental Wellness
José Álvaro Osorio Balvín – known internationally as “J Balvin” – has made history more than once in his 37 years of life. Recently, the...
UNDEFEATED Dresses The Air Jordan 37 In Their Signature Flight Jacket Inspired Colorway
Aside from a wide assortment of Player Exclusives, the Air Jordan line-up’s newer entries rarely ever produce collaborative efforts. That’s to change with the Air...
Official Images Of The Travis Scott x Air Jordan 1 Low “Black/Phantom”
Over the course of their long-standing partnership, Travis Scott and Nike have redesigned many an iconic silhouette, from the Air Jordan 4 to the Air...