Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
UNDEFEATED’s Exclusive Nike Air Max 90 “Pacific Blue” Releases Tomorrow
Tomorrow marks the celebration of Nike’s Air Max Day, and alongside the debut of the Air Max 2090, Air Max 90 “Duck Camo”, and others,...
Official Release Info For The Undefeated x Nike Air Max 90
After teaming up with Nike last year on the Air Max 90 to slap on their famous tally mark logo to the heels of several...
Nike Covers The Air Max 95 With Floral Lace
As if celebrating its own anniversary, the Air Max 95 has been receiving a diverse set of treatments from Nike, channeling high fashion with the...
UNDEFEATED Has Another Nike Air Max 90 In The Works
Considering the expansive stockpile of Air Max 90s UNDEFEATED dropped last year, you would assume they would be all too over the silhouette, though with...
size? References 20 Past Nike Exclusives For Upcoming Air Max 95 “20 for 20”
Collaborative projects have long been engrained in the operations of retailer size?, and now that they’ve approached a long but undoubtedly rewarding 20 years in...