Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos To Release The Nike Air Max Light 2 1994 Collection In 2019
This past weekend at Complex Con, world renowned retailer and sneaker industry heavy hitter atmos revealed a whacky (to say the least) collaborative colorway of...
atmos Displays Upcoming Nike Air Max 2 Light 1994 Collection
With ComplexCon in full swing, a great number of the sneaker industry’s most esteemed power players have converged on California to show off their newest...
atmos Reveals Their Full Nike Air Max 1 “Animal Pack” Set
When you think of legendary Air Max collaborators, atmos is a name that’s bound to come up over and over again. The Japanese boutique is...
atmos Reveals Nike Air Max 95 “Animal Pack 3.0”
Tokyo’s atmos has crafted some of the very best collaborative Air Max in sneaker history. From the “Elephant” Air Max 1s to the “Duck Camo”...
atmos Reveals An Nike Air Max 1 “Animal Pack 3.0” For Friends And Family
As part of the Air Max Day festivities of earlier this year, Nike and Japanese retailer atmos re-issued their famed “Animal Pack” of Air Maxes...
Release Reminder: Parra x Nike Air Max 1 And Spiridon
In case you missed it, Dutch artist and iconic Nike collaborator Parra, will be back with the Swoosh once again this weekend, releasing a four-piece...
First Look At The Nike On Air Contest’s Winning Air Max Designs
Nike’s On Air Vote Forwards competition took six cities known as epicenters of sneaker culture—New York, Seoul, Paris, Tokyo, London, and Shanghai—and gave young creatives...
Where To Buy The Parra x Nike Air Max 1 + Spiridon
Dutch artist Parra and Nike Sportswear are ready to launch their next collaborative capsule on July 21st, quenching the thirsts of Air Max fanatics that...
The Parra x Nike Air Max 1 Will Include A Friends And Family Edition And Matching Jacket
Dutch artist Parra’s collaborative relationship with Nike and its Sportswear subsidiary is set to continue by way of a four-piece collection. Centered around the legendary...