Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nike x Patta – Air Max 1 Premium TZ – White/Purple
Nike and Patta seem to be collaborating on not one but two different Air Max 1 Premium sneakers that are hitting retailers this month. The...
Nike Air Max 1 Patta – White/Chlorophyll – Holiday 2009
Back in July, we gave you a look at an intriguing new collaboration between Nike and Amsterdam sneaker heavyweights, Patta, with the Air Max 1...
Cassette Playa x Nike Dunk High Premium + Parra x Nike Air Maxim 1+ – Available @ 21 Mercer
East vs. West makes sense and North vs. South is an old school stretch, but England vs. Holland? While our picture of Europe might be...
DQM x Nike Air Max 90 Current Huarache – Available
Smells like bacon, looks like bacon, must be bacon. DQM’s latest collaboration with Nike revives their classic fleshy Air Max 90, this time updated as...