Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos x “We Love Nike” Pack Releases In The U.S. On June 2nd
Japanese retailer atmos is nearly complete with their first exclusive drop of the quirky “We Love Nike” Pack, but there’s some great news if you...
Inside atmos’ Insane “We Love Nike” Store Display
Longtime Nike collaborator atmos has pulled out all the stops for their “We Love Nike” installation at their Tokyo SportsLab location, transforming the already-stately store...
The atmos x “We Love Nike” Pack Is Dropping In May
atmos and Nike Air Max are arguably two of the most successful collaborative partners in the entire sneaker industry, as they have put together some...
The Next atmos x Nike Air Max Collaboration Has Been Revealed
Japanese footwear shop atmos has risen to become Nike’s most significant retail partner on the Air Max front. For three consecutive Air Max Day celebrations,...