Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Doublet’s ASICS GEL-Kayano 20 Reuses Old Shoeboxes
The ASICS GEL-Kayano 20 collaborations keep on coming. Following projects by KENZO, Bodega, and HAL Studios, Japanese fashion label Doublet is next in line for...
The HIDDEN NY ASICS GEL-Venture 6 Shield Releases On November 22nd
Updated November 20th, 2024: The HIDDEN NY x ASICS GEL-Venture 6 Shield releases on November 22nd, dropping alongside a full co-branded apparel collection. The online...
Cecilie Bahnsen Adds Flowers To The ASICS GEL-Terrain
At a time when functional fashion has never been a bigger priority, Cecilie Bahnsen’s ASICS collaborations have been highly celebrated. While the Copenhagen-based designer set...
nonnative Brings GORE-TEX To The ASICS GEL-Terrain
ASICS and contemporary fashion label nonnative are following up their military boot collaboration from 2020 with another outdoor-minded shoe, bringing GORE-TEX fabric to the GEL-Terrain....
Kiko Kostadinov Circles Back To The ASICS UB9-S GEL-Kayano 20 For “Dark Grape”
Already set to tee off their newest formulation with the ASICS UB9-S in red and yellow on October 25th, ASICS and Kiko Kostadinov are striking...
Hiking Aesthetics Define The PLEASURES x ASICS GEL-NYC
Update: Official images of the PLEASURES x ASICS GEL-NYC have been uploaded. The shoes are currently set to release this October via raffle on PLEASURES’...
Beauty Influencer Kicki Yang Zhang Paints Two ASICS GEL-NYC Colorways
ASICS and Berlin-based artist, beauty influencer, and model Kicki Yang Zhang are linking up for a collaborative GEL-NYC capsule, introducing another project on the same...
SNS Brings Stockholm Club Culture To The ASICS Gel-Quantum 360 VIII Utility
In their own words, Swedish imprint SNS has always revolved around the tentpoles of “sneakers, fashion, art, music and sports.” It’s no surprise then, that...
The Stefon Diggs x ASICS GEL Nimbus 10.1 Is Dropping Exclusively At Kith
In just over a weeks’ time, we’ll have to get accustomed to seeing Stefon Diggs in a new uniform, making miraculous catch and flashy moves...