Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Above The Clouds Covers The ASICS GT-2160 In “Cream/Shamrock Green”
Australia’s Above the Clouds and Japan’s ASICS haven’t first worked together in 2020. Before 2023 ends, the two burgeoning collaborators are back with a “Cream/Shamrock...
Needles To Drop An ASICS EX89 Duo On September 15th
Needles may not be known in the world of footwear, but the Japanese label has lent its creative vision to handfuls of sneaker projects over...
Bodega And ASICS Link Up For An “After Hours” GEL-NYC
Updated September 14th, 2023: Bodega has officially announced full details of their collaboration. A release is arriving on September 29th. – Few shops have the...