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Bodega And ASICS Link Up For An “After Hours” GEL-NYC

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Updated September 14th, 2023: Bodega has officially announced full details of their collaboration. A release is arriving on September 29th.

Few shops have the reach like Bodega does. Every brand imaginable wants to link with the New England based boutique-turned-brand, because their unique yet consistent vision has resulted in one of the most impressive collaborative catalogs on the scene.

Next up is a project with ASICS, their first since their MC-PLUS from 2022. Dubbed the “After Hours”, Bodega’s GEL-NYC design clearly relies on a color palette that skews towards nighttime activities. With a brown suede exterior overlay accented by touches of purple, green and red, it’s hard to ignore a potential connection to the most notorious wrong-doer in Gotham City — The Joker. Whether or not that’s the case, we’ll have to wait for Bodega to announce further details, because they just dropped a teaser on Instagram confirming a September 29th release date.

In other ASICS news, check out the latest arrivals from the recently dropped ASICS GEL-Kayano Legacy.

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

Bodega x ASICS GEL-NYC
Release Date: Sep 29th, 2023 (Friday)
Color: Drizzle/Plum Truffle
Mens: $180 Style Code: 1201A952-020

North AmericaSep 29th, 2023 (Friday)