Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nicole McLaughlin And HOKA Revisit The Mafate THREE2 With Summer-Ready Colors
Nicole McLaughlin, one of the influential faces of the DIY movement that has shaped the apparel and footwear customization scene over the last decade, is...
JJJJound Officially Reveals Their adidas Samba “Mesa”
The masters of minimal and drab are ready to deliver the third iteration of the JJJJound adidas Samba, arriving in a brand new selection of...
Supreme And Vans Say “Fuck ‘Em”
Supreme has been dishing out middle fingers to the sneaker/fashion industry for years, and their latest Vans collaboration stays true to that disruptive ethos. The...
NTS Radio Imbues The adidas Samba Millenium With Football History
NTS Radio’s mark on London’s current music scene can’t be overstated. The modern pirate radio imprint has championed originality since 2011, leading the Three Stripes...
Bad Bunny x adidas Gazelle Indoor “San Juan” Revealed
After releasing “The Last Campus” back in May, adidas and Bad Bunny now have their sights set on the next chapter of their collaborative legacy....
Kith & adidas Golf Tee Off With Sambas And More Golf Gear
KITH’s strategy over the past decade has seen them go from pure streetwear outlet to wide-ranging lifestyle brand, branching out to verticals from the trail...
The Boondocks And Marvel Collide In Superhero Inspired Puma Collaboration
While Miles Morales fans patiently await the release of Spider-Man: Beyond the Spider-Verse, which is still TBD after being postponed indefinitely during the Hollywood writers...
atmos Teases An Upcoming ASICS GT-2160 Collaboration
atmos’ strength as a collaborator is known by nearly every player in the footwear industry. The Tokyo imprint took to nearly half a dozen adidas...
Spider-Man’s Miles Morales Gets His Own Puma Suede Collaboration
Updated June 6th, 2024: This Puma Suede is actually one of three shoes in a collection with Marvel and The Boondocks. From Jordan Brand to...