Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
South Korea’s CAYL Brings Its Love For The Outdoors To A New Balance Capsule
As New Balance preps for the New York City Marathon, the North American company continues to tap creative partners across the globe for special projects....
Where To Buy The Aimé Leon Dore x New Balance T500
Unveiled with the help of Coco Gauff, recent winner at the U.S. Open, the Bew Balance T500 by Aimé Leon Dore releases to the world...
Concepts And Vans Vault Launch “Smoke And Mirrors” Collection On September 8th
Concepts and Vans are no strangers to one another, having worked on 15 different projects over the last 27 years. As Fall 2023 approaches, the...
Rihanna’s FENTYxPUMA Partnership Returns With The Avanti On September 15th
UPDATE September 5th, 2023: Rihanna and PUMA have officially unveiled the first effort from their renewed FENTYxPUMA partnership: the King Avanti Premium. The PUMA Avanti...