Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Kith x New Balance 993 And 2002R “Pistachio” Releases On November 23rd
Ronnie Fieg has been working. In addition to unveiling some of his first endeavors as Creative Director for the New York Knicks, the Queens-native has...
SNS Looks To Japanese Craftsmanship For New Balance 2002R “Goods For Home” Collaboration
For over almost two decades, SNS and New Balance have crafted compelling product rooted in strong narratives and initiatives. Their latest “Goods For Home” collaboration...
atmos x New Balance 2002R “Shibuya Rat” Drops This Weekend
atmos and New Balance may not be the most prolific duo in footwear, but it’s recently teased a pair that’s sure to get casual and...
GANNI’s First-Ever New Balance Collaboration Gives The 2002R Environmentally-Friendly Makeovers
Over the last few years, New Balance has garnered notable attention within the sneaker space by collaborating with athletes, entertainers and other tastemakers. As the...