Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
To Honor Premiere Of “The Book Of Boba Fett,” Disney And Lucasfilm Have An adidas NMD R1 And Ozelia On The Way
While the full scope of the “Star Wars” franchise’s trajectory has yet to pan out, it’s inclusion within the world of Disney+ has proven highly-successful...
Los Angeles-Based Artist Cali Thornhill DeWitt Explores The Future With A Vault By Vans Collection
The uncertainty of the future is a topic that has been discussed, written about and contemplated by humans over the course of several centuries. Cali...
Stussy’s Second Nike Air Force 1 Mid Goes Stealth-Mode
In preparation of the Nike Air Force 1‘s 40th anniversary, the North American sportswear behemoth has tapped handfuls of collaborators to help contextualize Bruce Kilgore’s...
Kith’s Aspen 2021 Collection Includes An adidas Terrex Skychaser LT GORE-TEX Boot
Over the years, Ronnie Fieg and his Kith imprint have collaborated with handfuls of partners across different segments of culture, sport and fashion. What’s helped...
Diadora And Foot Locker, Inc. Announce A Three-Pair Collection To Celebrate The “Rocky” Saga’s 45th Anniversary
Whether or not you following boxing, you’re likely familiar with Rocky Balboa, the fictional boxer portrayed by Sylvester Stallone. To honor the first “Rocky” film’s...
Official Images Of The Patta x Nike Air Max 1 “Black”
Unveiled to the masses on Instagram by UNION Los Angeles’ Chris Gibbs, the fourth and final installment of the Patta x Nike Air Max 1...
NAKED And New Balance Honor The Creative Communities That Inspire Them With Two-Pair Collaboration
Copenhagen-based NAKED and New Balance aren’t strangers to one another, having previously collaborated on a 991. For their next joint-effort, both institutions have looked to...
Hasbro Expands Monopoly And Other Games’ Legacies With A Diadora Collaboration
Over the last four years, the sneakers have exploded in popularity. Newfound attention has brought about unwanted consequences like price-gouging on the after-marking, but it’s...
BANDIER And New Balance Unveil Second 327 And Apparel Collaboration With Genie Bouchard’s Help
New Balance has enjoyed unprecedented time in the spotlight over the last three years, thanks in part to thoughtful, high-quality collaborations. The North American institution’s...