Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nike Collaborates With Hispanic Artists For The “Los Primeros” Pack
Nike has big plans for celebrating Latino Heritage Month this year, as they are partnering with four Latino artists on four very special editions of...
Where To Buy The Jordan atmos Pack
The Jordan atmos Pack highlights this weekend’s sneaker releases and it might be one of the most sought after drops of the entirety of 2017...
Nike Talks With atmos Designer Hirofumi Kojima About The Upcoming atmos Nike/Jordan Pack
It’s been three decades since Tinker Hatfield brought the concept of visible air to fruition, and while the Air Max 1 and Jordan 3 were...
Nike And Jordan Pay Tribute To 2 Of Tinker Hatfield’s Best Creations With The atmos Pack
Tinker Hatfield changed the sneaker game forever when he introduced the Nike Air Max 1 over three decades ago. The visible air-wielding model has since...
Roger Federer Remembers The OG Air Jordan 3, Michael Jordan, and More
When you’re ranked first place in all-time career earnings in the sport of tennis and have been regarded as one of the best players in...
Sneaker Con Atlanta September 2014 On-Feet Recap – Part 1
Sneaker Con rolled through Atlanta for another stop, and while we got some unexpected celebrity cameos by Dr. J and Trinidad James (one is a...
Jordan Meets Federer: Presenting The NikeCourt Zoom Vapor AJ3
Tennis has been one of the most impactful providers of sport culture to Nike, with earlier releases from the 80s living as legends of the...
A Detailed Look at the Solefly x Air Jordan 3
This Saturday, SoleFly will officially unveil its collaborative project with Jordan Brand via a public event at the Hangar Gallery in Miami. Last month, Sneaker...
Sneaker Con LA @ BET Experience – June 2014 On-Feet Recap
Sneaker Con rolled through Los Angeles for the second time in its history and definitely made some noise thanks to partnering with the BET Experience...