Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
New Balance’s “KAWHI Seismic Moment” Collection Is Available Now
Kawhi Leonard and his Los Angeles Clippers squad have yet to prove themselves, but there’s no denying that news of the two-time NBA champion leaving...
Whiz Limited And mita Collide For Another Starry New Balance 1700 Collaboration
The New Balance 1700, relative to the newer series of 992s and 327s, has become a vehicle for nostalgia throughout this past month — something...
Journal Standard Adds Tough Cordura To The New Balance 996
Japanese label Journal Standard has delivered a number of noteworthy collaborations in the past few years. From My Hero Academia themed tees to timepieces with...
KITH’s New Balance 990v2 In Dusty Pink Is Completely Sold Out
If this past year has proved anything, it’s that history repeats itself. Even in sneaker culture, we’re seeing this unfold before our very eyes: Nike...
Junya Watanabe MAN x New Balance 1500 Delivered In Two Stealthy Colorways
Despite the imagination of Junya Watanabe‘s mainline offerings, his footwear collaborations often take a much more minimal approach, following closely behind CDG Black’s approach to...