Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BEAMS Injects Asymmetry To A Greyscale New Balance 990v5
As part of Nordstrom’s new concept shop, BEAMS was invited on to bring Japanese tastes over to a much larger stateside audience, revealing quite a...
Tyler, The Creator’s Converse Chuck 70 “Chenille” Is Available Today
Literally fresh off his Camp Flog Gnaw Carnival, Tyler, The Creator is surely the artist of the moment, expanding his performance portfolio yet again while...
Unmade Brings Bespoke Level Customization To The New Balance 111 Knit
Customization capability has been of paramount importance in the footwear industry lately, with every brand taking measures to offer up truly unique 1-of-1 product to...