Customization capability has been of paramount importance in the footwear industry lately, with every brand taking measures to offer up truly unique 1-of-1 product to consumers who prefer distinction in their kicks. New Balance’s NB1 program is definitely in that mix, offering up one of the deepest color banks on their in-line models while utilizing its versatility for collaborations with the likes of JJJJound, No Vacancy Inn, Stray Rays, and more. For their next venture, New Balance is focusing on the digital innovators as they link up with Unmade to create an entire bespoke shoe on the New Balance 111 Knit silhouette. It starts off with three knit pattern options, but it’s entirely up to the consumer to warp and alter the look to their personal tastes. Get a preview of the Unmade x New Balance 111 Knit and get ’em now for $130.
Unmade x New Balance 111 Knit
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Where to Buy
- New BalanceAvailable