Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Pharrell And Stan Smith Team Up For Tennis Hu “Icons Pack”
Two living legends combine for this upcoming collection by adidas Originals, featuring a special set of sneakers from Pharrell Williams and Stan Smith. With Pharrell’s...
ALIFE And Starcow To Release A Stan Smith And Gazelle For Next adidas Consortium Sneaker Exchange
New York City staple ALIFE and Parisian shop Starcow are the latest shops to collaborate through the adidas Consortium Sneaker Exchange with brand new takes...
Rita Ora and adidas Originals Return For Fall 2016 Collection
Rita Ora and adidas Originals are a match made in heaven. The UK songstress has built a number of solid collaborative efforts over these past...
Palm Tree Prints Land on Pharrell’s Latest adidas Originals Collaboration
Pharrell and adidas Originals‘ ongoing collaborations continue to showcase a renaissance man’s attention to detail filled with eclectic inspirations from around the globe. Summer 2016...
adidas Originals Teams With Stonewall UK To Support LGBT Community With “Pride” Pack
Nike has their “Be True” campaign and adidas Originals has their “Pride Pack”, each collecting proceeds for efforts to promote worldwide acceptance for the LGBT...
adidas Consortium Teams Up With Hong Kong’s Juice for Suede Stan Smith
adidas Consortium is teaming up with Hong Kong’s own Juice sneaker boutique for a premium suede takedown of the iconic adidas Stan Smith. The Stan...
Raf Simons’ Next adidas Stan Smith Goes Metallic
Liquid Metal donning sneakers had a moment in the sneaker industry two summers ago when Nike Sportswear was dressing seemingly everything in their archives with...
Raf Simons x adidas Stan Smith “Metallic Copper”
Raf Simons‘ latest collaboration with adidas Originals focuses on the timeless adidas Stan Smith as the Belgin designer takes the usually brand-less side panel to...
Raf Simons’ adidas Stan Smith Comes Strapped In Three Colorways
Belgium designer Raf Simons launched his first ever menswear campaign in 1995. Now two decades later, he’s expanded his reach to the likes of Christian...