Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts’ Chanel-Referencing Reebok Instapump Fury Collaboration Drops Tomorrow
You can always count on Boston-based Concepts to bring the heat in the collaborative department. While they’ve expanded their repertoire through team-ups with New Balance,...
Concepts Recreates Chanel Collaborations Of The Reebok Instapump Fury
Boston-based Concepts is digging deep into Reebok’s collaborative archives for their latest take on the iconic Reebok Instapump Fury retro running model from the 1990s....
Concepts x New Balance “Weekend Rivalry” Pack Releases Tomorrow
Concepts and New Balance are a match made in collaborative heaven. The two Bostonian staples have worked together countless times to give us conceptual, luxurious...
The 3D-Printed New Balance MS066 Is Releasing Exclusively At Concepts NY
Last year, New Balance embarked on their 3-D Printing journey in an exclusive collaboration with 3D Systems. The technology was called DuraForm Flex TPU and...
Concepts Recalls Great American Heists In adidas Consortium Collaboration
Great heists have been romanticized through movies, television, literature, and music, and now Boston boutique Concepts is immortalizing one of the greatest American fine art...
Todd Snyder Brings “Black & Tan” Alive With The New Balance 998
The New Balance 998 has long since transcended the world of running sneakers to be a lifestyle go-to through numerous collaborative efforts, premium suede and...
Metro Boomin’ Has His Own New Balance 998 Colorway
Metro Boomin’ has been dominating the hip-hop soundscape with collaborations with Future, Young Thug, Kanye West, and more. At just 22 years young, his discography...
The Concepts x New Balance “Rivalry” Pack Goes Global
Boston staples Concepts and New Balance are a match made in collaborative heaven. With baseball season in full bloom, the Bostonian boutique has teamed up...
Concepts And New Balance Celebrate a Decade Of Collaborations With Trailbuster Reengineer
Concepts and New Balance have been bringing some of the best retro running collaborations to the forefront of the sneaker industry for almost a decade...