Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
J.Crew Releases A New Balance 998 Inspired By Beach Balls
J.Crew and New Balance hit the beach for their latest collaborative colorway of the classic 998 inspired by the toy every kid needs when they...
J.Crew’s Espresso-Inspired New Balance 997 Collaboration Drops This Saturday
J.Crew and New Balance have been a match made in collaborative heaven for quite some time now. The menswear sensibilities of J.Crew have given us...
A New Balance 996 Collaboration With J.Crew Is Coming This Month
New Balance and J.Crew are back with a brand new collaborative effort inspired by the oceans, lakes, and pools that we so actively spend or...
J.Crew Continues To Show NYC Love With New Balance 998 “Hilltop Blues”
Menswear brand J.Crew continues to show love for New York City with this “Hilltop Blues” colorway of the New Balance 998 inspired by the ballparks...
J.Crew and New Balance Team Up For Another Amazing Sneaker Collaboration
Over the last two years, J.Crew has built itself quite a reputation as one of the best sneaker collaborators out there. Unfortunately, the menswear giant...
J.Crew x New Balance 1400 “Fort Greene”
J.Crew’s rise as a force in the sneaker collaboration game continues as we get word of yet another partnership with New Balance. The Made in...
J.Crew x New Balance 998 “Concrete Jungle”
Menswear label J.Crew continues its impressive streak of New Balance collaborations with this gritty new concept dubbed the “Concrete Jungle”. Manufactured in NB’s Skowhegan, Maine...
J.Crew x New Balance 998 “Independence Day”
What’s more patriotic than sporting something American made? New Balance teams up with J.Crew for a new take on the 998 – a Made in...
J.Crew x New Balance 998 “Inferno”
J.Crew’s ongoing range of New Balance SMUs has taken a unique approach to the at-times overwrought collab realm. Rather than stick to super limited numbers,...