Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
DTLR Readies For Spring With Their Exclusive New Balance 9060 “Cyan Burst”
DTLR’s acumen with New Balance color-blocking, particularly with the 9060, has been nothing short of impressive. They’ve been able to characterize the model through their...
Comme des Garçons HOMME x New Balance 860v2 Arriving This Fall/Winter 2024
Fashion show in and out, Comme des Garçons and its various imprints dominate the headlines on the sneaker collaboration front with their minimal takes on...
Junya Watanabe Debuts A New Balance 1906L Loafer For FW24
A second white/black colorway of the Junya Watanabe x New Balance 1906 loafer has surfaced. Photos have been shared by @tysikd on Instagram. Offering collaborative...
AURALEE Reveals New Balance 990v4 Collaborations At Paris Fashion Week
Since linking with New Balance back in 2021, AURALEE has been able to bring high character to relatively monochromatic colorways. Through their various collaborations with...
99Ginger x New Balance 1906R Releasing In June
Updated May 14th, 2024: 99Ginger has revealed a first look at their upcoming collaborative release with New Balance 1906R. Unlike the Friends & Family pair...