Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Pop Trading Company Colors Up Two Takes On The New Balance 1500
UK based skate label Pop Trading Company teams up with New Balance for two new takes on the iconic 1500 silhouette, giving its tooling dichotomous...
Bodega Reveals New Balance 997S “No Bad Days”
Easily one of the best 2019 has had to offer in the way of collaborations, Bodega‘s recent New Balance 997S popped off in a fashion...
No Vacancy Inn Reveals Their Upcoming New Balance 990v3
No Vacancy Inn — comprised of the duo Tremaine Emory and Acyde — are the definition of a creative collective, taking down the walls of...