Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ronnie Fieg Unveils A Grey-Toned KITH x New Balance RC_1300
Few are as big a fan of New Balance as Ronnie Fieg, the man behind some of the footwear brand’s most notable collaborations. And soon,...
Salehe Bembury’s New Balance 2002R “Water Be The Guide” Releases Tomorrow
Salehe Bembury has been one of the creative forces behind New Balance‘s most recent dominance in the collaborative footwear space. Tomorrow, the American designer launches...
Snow Peak And New Balance Present The Niobium Concept 2, The World’s “First” 2Way Sandal
Snow Peak and the New Balance Tokyo Design Studio are nothing short of a match made in heaven. And as they embark on their fourth...
STAUD Charms With Their Sportswear-Inspired New Balance 327 And 57/40
STAUD, helmed by former Fashion Director at Reformation Sarah Staudinger, is well-known for their command over color. And through this, the label is soon to...
The Paperboy x New Balance 992 “Fried Egg” Sees A Wider Release On June 18th
Few things are as universal as food. And it’s for that reason that culinary-inspired sneakers gain so much buzz. Take, for example, the Paperboy Paris...
YCMC And New Balance Throw It Back To the ’90s With The 992 “Rewind”
When you think back to the ’90s, there’s a lot of great television, music, and fashion to remember. And while some trends have not aged...
Heritage Grey Takes Over Jaden Smith’s Upcoming New Balance Vision Racer
Jaden Smith has been championing New Balance for a number of years, and his fandom for the brand has culminated into his own signature sneaker:...
The SNS x New Balance 237 “Blue Racer” Collection Releases June 11th
As a follow-up to their highly-coveted New Balance 920 from January, Sneakersnstuff (SNS) and New Balance have prepped a footwear and apparel collection inspired by...
Ronnie Fieg Reveals Upcoming New Balance 990v3 “Genesis”
Due not just to history but also expertise, Ronnie Fieg reigns as one of the kings of New Balance, the designer often credited for kicking...