Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BEAMS And mita Add Protective Lace Shrouds To The New Balance CMT580
Japanese stalwarts, BEAMS and mita — both well-known within both fashion and sneakers, respectively — team up once again though now with the New Balance...
Snow Peak Readies For Winter With Their New Balance Tokyo Design Studio Collaboration
A shining example of technical masterworks, Snow Peak continues to bolster its name within the fashion scene, branching off the mainline items centered on more...
J. Crew And New Balance Step Into The Wild For Their Latest 997 Collaboration
In continuation of their longstanding partnership, J. Crew and New Balance are uniting once more for two new takes of the classic 997 silhouette titled...
Randomevent Dresses Up The New Balance 580 In Suede And Cracked Leather
Chinese streetwear label Randomevent, whose work treats clothing as a way of life than anything materialistic, brings its brand culture to their local New Balance...
Bodega And New Balance Team Up Again For A 997S “No Bad Days”
Bi-coastal boutique Bodega put forth one of the year’s biggest surprise hits when they dropped their collaborative New Balance 997S “No Days Off” back in...
HANON And New Balance Celebrate 19th Collaboration With The “Flimby Legend”
Landing on their 19th collaboration together, HANON and New Balance become gradually closer, celebrating what has become a shared heritage thanks to their long-running and...
YCMC And New Balance Join Forces For A 990v5 “Loyalty”
New Balance’s 990 line has enjoyed long-standing status and acclaim the world over, but nowhere is the love and respect for it more fierce than...
KITH Debuts “Shark” Colorway In Upcoming New Balance 998 & 990v2 Collaborations
New York-based retailer/lifestyle brand KITH is preparing to release their new FW19 collection in the coming weeks, and part of that expansive, extensive effort is...