Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
INVINCIBLE & N.HOOLYWOOD Rejoin For The New Balance 1906R “Grey Swan”
Not often are we treated with a collaboration involving a trifecta of influential institutions. Invincible, one of Asia’s most prominent boutiques, is raising the bar...
Aimé Leon Dore x New Balance 650 Set To Release In October
Under the creative direction of Aimé Leon Dore founder Teddy Santis, New Balances’ historical archives have been combed through meticulously, proffering the return of a...
Action Bronson Debuts His New Balance 990v6 Collaboration During AEW Wrestling Appearance
Action Bronson hasn’t been shy about his love for New Balance footwear since entering the cultural zeitgeist in the early 2010s. A decade later, the...
atmos Head Of Product Hirofumi Kojima Talks New Balance 1906R “Tokyo Dimension” Collaboration
Although atmos has historically been associated for its footwear collaborations with other brands, it’s partnered up with New Balance a handful of times over the...
For Their First Collab, Palace And New Balance Are Reintroducing The 580
From the 550 to the 2002R, many a reintroduced New Balance has been welcomed back into the sneakersphere with open arms. A warm reception is...
Joe Freshgoods Reveals Release Details For The New Balance 993 “Performance Art”
Teased earlier this month on his Instagram Stories, Joe Freshgoods has officially revealed his new project with New Balance – the 993. Officially titled the...
Aimé Leon Dore Readies Up Another Round Of New Balance 550s
Since taking up the position of Creative Director over at New Balance, Teddy Santis has gifted sneaker culture with an impressive number of MADE in...
SNS Looks To Japanese Craftsmanship For New Balance 2002R “Goods For Home” Collaboration
For over almost two decades, SNS and New Balance have crafted compelling product rooted in strong narratives and initiatives. Their latest “Goods For Home” collaboration...
Patta Has A New Balance 990v3 Collaboration In The Works
When people were still pin-rolling their jeans, runners — such as the New Balance 1500 and the ASICS GEL-LYTE III — reigned supreme. And now,...