Teased earlier this month on his Instagram Stories, Joe Freshgoods has officially revealed his new project with New Balance – the 993.
Officially titled the “Performance Art” collection, this trio of New Balance 993 colorways are unified by rich pastel tones on the suede uppers, keeping consistent with his last project centered around the New Balance 90/60. Each colorway is matched with a yellowed midsole and lacing for an aged look and feel, while a soft grey is used as the mesh base layer. Each comes attached with a “Performance Art” card, explaining the ethos behind the design.
A release date has yet to be announced, but will likely launch soon through an exclusive drop through the Joe Freshgoods online shop, Chicago-based pop-up shops, and later at partnering New Balance retailers. The release of the “Performance Art” collection likely signifies a broader return of the New Balance 993, which last surfaced this past Spring in collaboration with Aime Leon Dore.
UPDATE October 5th, 2022:
According to a new Instagram post by Joe Freshgoods, the New Balance “Performance Art” collection prepped for Fall/Winter 2022 will debut via an in-store raffle at the Chicagoan’s Every Now & Then space from October 4th to October 7th. The raffle is only open to residents of Illinois and surrounding states. To enter, participants must bring items from a list of select donations (see ahead).
UPDATE September 30th, 2022:
Joe Freshgoods has teased another look at his 993 collection via Instagram, sharing that the “Performance Art” pairs will release throughout October.