Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Jaden Smith’s Surplus-Focused New Balance 574 Features Floating Overlays
For years, Jaden Smith has aligned himself with purposeful projects, initiatives and collaborations. Through his partnership with New Balance, the 23-year-old has championed sustainability efforts....
Jaden Smith’s New Balance Vision Racer Gets Groovy
Before Jaden Smith received his own signature sneaker from New Balance, the modern-day philosopher was photographed countless times with a customized pair from the 115-year-old...
Heritage Grey Takes Over Jaden Smith’s Upcoming New Balance Vision Racer
Jaden Smith has been championing New Balance for a number of years, and his fandom for the brand has culminated into his own signature sneaker:...
Jaden Smith’s New Balance Vision Racer Arrives In Pink On May 14th
Since its debut in late August 2020, the New Balance Vision Racer has delivered a glimpse into the eccentric mind of Jaden Smith. As with...
Jaden Smith’s Next Sustainable New Balance Vision Racer ReWorked Covers Grey Fleece With Speckling
Jaden Smith’s New Balance Vision Racer has quietly garnered a lot of support among savvy fashion consumers for its envelop-pushing design. For its next proposition,...
Jaden Smith x New Balance Vision Racer Returns On January 29th In White And Pink
Released to positive reception, Jaden Smith’s New Balance Vision Racer has received multiple colorways since its debut. Even in 2021, the silhouette is not losing...
Jaden Smith’s New Balance Vision Racer Arriving In New Black/Pink Colorway
While yet to gain the same influence as some of the multi-faceted artists he’s rubbed elbows with, Jaden Smith has carved out his own lane...