Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Kith’s 10th Anniversary Sees Ronnie Fieg Revisit 2013’s “Daytona” Colorway On The New Balance 990v3
Founded by Ronnie Fieg in 2011, the New York City-based label Kith has accomplished a lot in just a decade. And while partnerships with Coca-Cola,...
JJJJound Swaps Grey With Green For Their Latest New Balance 990v3
JJJJound, now a collaborative powerhouse with droves of minimalist fans, effectively made New Balance cool in 2018 as they dressed up the iconic 990v3. Today,...
Levi’s And New Balance Collaborate On The 990v3 In Its Two Signature Colorways
Levi’s and New Balance as collaborators just make sense—two American brands responsible for iconic styles (think Levi’s 501 jeans and the New Balance 990 series)...
Ronnie Fieg Teases The Upcoming New Balance 990v3 “Tornado”
Among the most influential names in streetwear and sneakers, Ronnie Fieg continues to keep up the collaborative output, teasing pairs en masse via IG. And...
Ronnie Fieg Reveals Upcoming New Balance 990v3 “Genesis”
Due not just to history but also expertise, Ronnie Fieg reigns as one of the kings of New Balance, the designer often credited for kicking...
Joe Freshgoods’ New Balance 990v3 Set For An August 5th Release
Fresh off the takeover of a 7-Eleven location at 35 E. Wacker Dr. in Chicago, Joe Freshgoods has unveiled the follow-up to last year’s “No...
Bodega Reveals New Balance 990v3 Collaboration For 15th Anniversary Celebration
Hidden in plain sight across both the East and West coast, Bodega is now celebrating a very special anniversary: their 15th. And following yet another...