Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts’ New Balance 998 “C-Note” Collaboration From 2013 Returns On October 5th
This article was published on September 26th, 2023 and updated on October 3rd, 2023 VIP access for the “C-Note” HERE – Boston’s Concepts is re-issuing...
Kith Reveals New Balance 998 Collaboration On Shoes Master Vol. 39 Cover
Ronnie Fieg recently unveiled the latest Kith x New Balance 998 collaboration on the cover of Shoes Master. Expected to launch before 2023 ends, Fieg...
Concepts Delivers A Kiwi-Strawberry-Flavored New Balance 992
While no longer the brand’s priority, the New Balance 922 continues to make headlines thanks to partnerships with Concepts, which has recently teased a kiwi-strawberry-inspired...
Concepts Uses The New Balance 57/40 To Celebrate 1920s Silent Film “Headin’ Home”
In honor of their 25th anniversary, Concepts has linked up with many of the sneaker world’s finest, further bolstering their on-going collaborative series. Soon, the...
The Concepts x New Balance 327 “Cape” Is Inspired By Vodka Cranberry Cocktails
After teaming up with Jordan Brand to host an exclusive launch for Jayson Tatum’s Air Jordan 34 “Welcome to the Zoo” PE, streetwear retailer Concepts...
Ronnie Fieg And New Balance Begin Their “Steel Blue” Series With The 992 And 998
Though he first leaked his “Steel Blue” New Balance 992 on social media, Ronnie Fieg was mindful to keep quiet a few of the more...
KITH Debuts “Shark” Colorway In Upcoming New Balance 998 & 990v2 Collaborations
New York-based retailer/lifestyle brand KITH is preparing to release their new FW19 collection in the coming weeks, and part of that expansive, extensive effort is...
Concepts Reveals New Balance 997S “Esruc” Inspired By The Infamous Babe Ruth Trade
When Red Sox owner Harry Frazee sold Babe Ruth to the New York Yankees in 1919 — reportedly to fund his Broadway ventures — it...
Deon Point Teases A Concepts x New Balance 997S
After an exciting set of launches of the 997S through KITH’s ever-colorful three-way collaboration with nonnative and United Arrows, the N-toting label is branching out...