Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Horween Leather x New Balance 998 – Arriving at Retailers
Introducing the most expensive New Balance sneakers ever made. The Horween Leather x New Balance 998 will debut stateside on October 1st for a retail...
J.Crew x New Balance 998 “Concrete Jungle”
Menswear label J.Crew continues its impressive streak of New Balance collaborations with this gritty new concept dubbed the “Concrete Jungle”. Manufactured in NB’s Skowhegan, Maine...
J.Crew x New Balance 998 “Independence Day”
What’s more patriotic than sporting something American made? New Balance teams up with J.Crew for a new take on the 998 – a Made in...
J.Crew x New Balance 998 for Fall 2014
We dread the day that the J.Crew x New Balance collection comes to a halt, but fortunately it looks like that sad day won’t be...
J.Crew x New Balance 998 “Inferno”
J.Crew’s ongoing range of New Balance SMUs has taken a unique approach to the at-times overwrought collab realm. Rather than stick to super limited numbers,...