Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
KITH x New Balance 990v6 “Madison Square Garden” Releasing Again On November 16th
UPDATE November 12th, 2023: The cream “Knicks” colorway will release on newbalance.com on November 16th, 2023 ($220). – Nearly a year ago, at the start...
UNITED ARROWS And New Balance Keep It Grey For Their Upcoming 990v3
UNITED ARROWS is no stranger to the world of sneakers, having previously teamed up with the some of the industry’s biggest names. And after almost...
Kith’s Spring 101 Collections Includes An Exclusive New Balance 993, Drops March 10
Ronnie Fieg and Kith are never not working. Having recently established their newest brick-and-mortar spaces in Miami and on Rodeo Drive, the New York City...
DTLR Crafts A New Balance 990v3 “GR3YSCALE” Inspired By The DMV’s Hustler Spirit
From middle-aged dads to performance runners and the DMV’s hustlers, the New Balance 990v3 has intersected with a disparate array of cultural avenues. Coordinating yet...
YCMC’s Next Exclusive New Balance 990v3 Is Inspired By Trailblazers
Baltimore’s YCMC has been offering quality products to its local community since 1949. In August 2022, the shop surprised countless New Balance aficionados by dropping...
JJJJound’s Next New Balance 990v3 Is A Montreal Exclusive
Many of JJJJound‘s sneaker collaborations are offered well outside the reaches of their Montreal-based studio. That, however, is not quite the case for their upcoming...
Kith x New Balance 993 And 2002R “Pistachio” Releases On November 23rd
Ronnie Fieg has been working. In addition to unveiling some of his first endeavors as Creative Director for the New York Knicks, the Queens-native has...
JJJJound Closes Out The Year With Another New Balance 990v3
A tour de force of collaboration, JJJJound has teamed up with Reebok, ASICS, PUMA, and New Balance all within the past year. But for what...
Patta Has A New Balance 990v3 Collaboration In The Works
When people were still pin-rolling their jeans, runners — such as the New Balance 1500 and the ASICS GEL-LYTE III — reigned supreme. And now,...