Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

First Look At The SOULGOODS x Nike Dunk High

SOULGOODS may not be a household name stateside, but the Beijing-based imprint has been using its affiliation with NIKE, Inc. to cultivate a presence outside...

By Jovani Hernandez July 28, 2022
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Official Images Of The froSkate x Nike SB Dunk High

As Chicago’s first skate collective centered around Black, Indigenous, and people of color Femme and Transgender and Gender Non-Conforming Non-Binary communities, froSkate is important to...

By Jovani Hernandez July 11, 2022
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HUF x Nike SB Dunk Low Appears In San Francisco Giants Colors

Nike SB and HUF have reunited for another SB Dunk collaboration nearly two decades after the famed “Tie Dye” SB Dunk High hit stores. As...

By Sneaker News July 1, 2022
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